Creator terms

Who can join

• You must be 18 or over and have a TikTok account you own and control.
• You are an independent creator, not our employee or agent. You choose which campaigns to take, and you can work with anyone else.

Posting for a campaign

• Visit the venue for real and give your honest opinion. Venues pay for views, not praise, and nobody may ask you for a positive or fake review.
• Every campaign post must be clearly labelled as an ad (for example #ad or TikTok's paid partnership label) and must tag or name the venue.
• Use only music from TikTok's commercial music library, and only content you have the right to post.
• You are responsible for your share of ad disclosure under UK advertising rules (CAP Code) and consumer law.

How you're paid

• You earn the campaign's rate per 1,000 verified views for your tier at the time you submitted the post, up to the campaign's cap per video and while the venue has budget.
• Views are read from your own TikTok account through TikTok's official API and count for 30 days after you post.
• Earnings stay pending until that window closes, then become available to withdraw.
• When you withdraw we deduct our fee: 15%, or 8% with a creator subscription. City content partners pay no fee. Payouts are made through Stripe, which verifies your identity.
• You are responsible for declaring your earnings for tax.

Checks, flags and appeals

• Each post is checked automatically for the ad label and the venue tag, and venues can flag posts that break the brief.
• Pay on a flagged post is held until a person reviews it. A person, not an automated system, makes every decision to withhold pay or suspend an account, and you can appeal.
• We may remove posts from campaigns, withhold pay or close accounts for fake views, undisclosed ads, misleading content or breaches of these terms.

Your content

You own your videos. Venues may repost them with credit. Use in paid ads, on a website or in print needs a usage fee, split about 80% to you and 20% to Tastemark, agreed before use.

Tiers and score

Your tier (Starter, Rising or Established) and credibility score are reviewed monthly from your connected stats and your history of approved and flagged posts. Higher tiers are paid at least 50% more per 1,000 views than the tier below.